Letter to the Editor: Kelly Perry

 

When we opened our rural country store, we committed to giving it a full three years then see if it’s sustaining on its own or choking out our pork rind business that we worked so hard to build. Thanks to our community’s support, we now have clear data showing what works.  The results are simple: 76% of our revenue happens Thursday through Sunday. Smart business means recognizing trends, knowing the numbers, and being responsible.

Those four days are when our customers show up in force. To continue operating a healthy, sustainable rural store, we must focus on those days. Staying open just to be open the other three days would drain the business and jeopardize having a rural micro grocery store at all.  We already knew the pork rind side of the business was sustainable and working since 2017.  Tossing in a micro grocery store was all new and uncertain. Moving forward, Perry’s will operate Thursday through Sunday, this will begin Monday, January 19, 2026.

This decision doesn’t mean we are slowing down, it means we are scaling up.

Those three weekdays will now be dedicated to:

  • Expanding pork rind and fudge production
  • Building more wholesale partnerships across Kansas for our pork rinds and nationwide for our fudge
  • Growing our pork rind and fudge fundraiser program
  • Strengthening our role as a supplier to other small businesses — many people don’t realize we offer bulk foods, packaging, and even labels to other small businesses

Today, we already supply two bakeries with bulk butter, flour, sugar, and packaging, and several non chain convenience stores. Thus saving them the trip to Sam’s or meeting high minimums with suppliers on their own. We recognize the power of working together for sustainability when you’re not one of the big guys.

We will still offer everything our customers love:

  • Perry’s Produce Boxes
  • Fresh fruits, vegetables, flowers and hanging baskets
  • Our full menu of deli & hot foods
  • Milk, eggs, cheese, and grocery staples

This shift ensures Perry’s continues to be what it was always meant to be: a sustainable rural store, a growing Kansas-made food brand, and a community partner for years to come. While others have struggled or even closed in communities two and three times our size, we intend to press forward and pivot with honesty and transparency about why we do what we do. A family member told us we don’t owe anyone a story or explanation — and while that may be true, we believe transparency and realness are exactly why our model is working.

We are deeply grateful to everyone who shops local, buys our products, and believes in what we’re building in a rural area. This is how rural businesses survive — by being honest with the numbers, bold with the vision, and committed to serving their community in the smartest way possible.

 

Sincerely,
The Perry’s

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