Kansas Tourism celebrates Kansas Day by Launching 2024 Marketing Campaign
TOPEKA — To commemorate Kansas Day, Kansas Tourism has released a new video inviting audiences to reclaim their vacation in Kansas. The video kicks off Kansas Tourism’s 2024 marketing campaign that focuses on the true meaning of a vacation and how Kansas is the perfect vacation destination.
To watch the video, click here. Kansans and non-Kansans alike are encouraged to join the movement by sharing the video on social media and making their plans to vacation in Kansas at the Tourism website here.
“Too many trips leave us drained instead of refreshed, but it doesn’t have to be that way,” Lieutenant Governor and Secretary of Commerce David Toland said. “Instead of counting vacation days, we want visitors to make their vacation days count in Kansas.”
The concept of a vacation was first popularized in the 1860s and was intended to encourage people to “vacate their homes” to experience the wilderness and reconnect through rest and relaxation, essential to living a healthy life. But nowadays, vacations are often stress-inducing, jam-packed and expensive.
“Let’s get back to the heart of what a vacation is meant to be,” Kansas Tourism Director Bridgette Jobe said. “We know that you can find it in Kansas.”
Kansas Tourism provides valuable free resources to help plan a Kansas trip, including a free travel guide available to be mailed or immediately downloaded. The TravelKS.com website features an entire Plan Your Trip section.
“Visitors worldwide should plan a Kansas vacation in 2024 because Kansas is filled with outdoor adventure, inspirational history, world-class attractions, and exceptional arts and entertainment,” Jobe said.
Kansas Day, January 29, provides the perfect opportunity for Kansans to come together and honor the unique history that has shaped the Sunflower State and to kick-off the 2024 tourism marketing campaign. On this day in 1861, Kansas officially entered the Union as the 34th state, marking a pivotal moment in the nation’s history. This celebration provides the opportunity to acknowledge contributions of Kansans throughout the years, from the pioneers who settled the prairies to the modern-day innovators driving the state’s progress.
Follow Kansas Tourism on:
Facebook – / travelks
Instagram – / kansastourism
#VacationinKansas
#ToTheStarsKS
About Kansas Tourism:
The mission of Kansas Tourism is to inspire travel to and throughout Kansas to maximize the positive impacts that tourism has on our state and local communities. Kansas Tourism works hand in hand with other Commerce community programs to elevate and promote Kansas as a tourist destination. Kansas Tourism oversees all tourism marketing and PR for the state, produces travel publications and advertising, manages state Travel Information Centers, manages both the Kansas By-ways program and the Kansas Agritourism program, approves tourist signage applications, produces the KANSAS! Magazine, and provides financial and educational support to the tourism industry in Kansas through grants, education, and support.
About the Kansas Department of Commerce:
As the state’s lead economic development agency, the Kansas Department of Commerce strives to empower individuals, businesses and communities to achieve prosperity in Kansas. Commerce accomplishes its mission by developing relationships with corporations, site location consultants and stakeholders in Kansas, the nation and world. Our strong partnerships allow us to help create an environment for existing Kansas businesses to grow and foster an innovative, competitive landscape for new businesses. Through Commerce’s project successes, Kansas was awarded Area Development Magazine’s prestigious Gold Shovel award in 2021, 2022 and 2023, and was awarded the 2021 and 2022 Governor’s Cup by Site Selection Magazine.
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