Laree+Co: Started By A Mother’s Love

Alivia Kraft. Submitted photo.

Laree + Co., a new children’s store in Fort Scott, began because of Alivia Kraft’s daughter.

“Lillian was diagnosed with Trisomy 18 at 27 weeks gestation but she did not let her diagnosis stop her,” Alivia said. “Despite being given a 5% chance of surviving to her first birthday, Lils overcame more than most people do in a lifetime and we were blessed with four breathtaking years with her.”

Trisomy 18 is a condition that causes severe developmental delays due to an extra chromosome 18, according to the Mayo Clinic website.

Lillian Kraft. Submitted photo.

“She was the most beautiful, amazing, positive, and determined person I know,” her mother said. “To know her really was to love her. Lillian has inspired me to step out of my comfort zone and do something I’ve always dreamed of doing—starting a brand!”

“Because Trisomy 18 has impacted my life so much, part of my brand’s mission is to spread awareness by naming our items or collections after a medically complex warrior or angel (child),” Kraft said.

The business opened online in November 2018 and the storefront at 3 S. National Avenue, Fort Scott,  opened in December 2020.

Laree + Co is located at the corner of Wall Street and National Avenue in Fort Scott. Submitted photo.

The business strives to produce beautiful, high quality clothes and more, for children of all abilities.

New in 2023:  the majority of Laree+ Co collection have been hand illustrated and are exclusive to the business.

Alivia Kraft, owner of Laree + Co, located at 13 S. National Avenue. Submitted photos.

“10% of our profit will be put into the Lillian Rose Foundation, where care packages will be provided to medically complex infants and children, bereavement gifts to angel mamas, and making donations to hospitals close to our hearts,” Kraft said.

The store currently has seven employees.

Shop online at

One thought on “Laree+Co: Started By A Mother’s Love”

  1. I live out of state but was in Ft. Scott this past weekend for a family wedding in Garland. We had some time to do a little shopping and we found this beautiful little shop! Bought two adorable outfits for my two granddaughters that are 2 and 5 months. Did not know the story behind the shop but was sent this article and I am so glad to know this!
    What an inspiration to start you business! May God bless you with much success!

Leave a Reply

Your email address will not be published. Required fields are marked *