Please nominate a Young Entrepreneur for this series, a youth under 18 years old.
Robert Needham, 10, and his brother, John, 6, with the guided help of their father, Seth, have developed homemade food products.
They started working on recipes several weeks ago.
On May 25, they set up shop at Gunn Park, south of the first playground area, near where cars are leaving the park.
“They were open for about an hour and 45 minutes,” Seth said. “Around 2:45, I could tell they were getting worn out, so we shut down. They had been working on set-up, signs, and getting supplies loaded since about 10 AM that morning, so it was a long day for them. But they had around $75 in sales between the two of them.”
Robert
Robert is the creator of Robert’s Famous Lemonade.
Robert said he named his business “because it’s famous and also lemonade.”
With supervision, Robert buys the lemons, “juices them out” and then makes a simple syrup, then adds extra sugar, “because it was too sour,” he said.
“It’s super good, costs $2, and you get a red Solo cup with a straw,” Robert said. If you bring your own cup, you save 25 cents.”
Robert is saving up his money for something special.
John
John’s product is homemade popsicles.
He explained how to make the product: “You take blue gelatin, sugar, a Kool-Aid packet, water and a secret ingredient, Blue Hawaiian Punch and heat it up. You cool it. Then you pour it into popsicle molds. You put sticks in before juice. Then Dad puts it in the freezer. It takes 10 hours to freeze.”
They will be making different flavors through the summer, Seth said.
Seth said his boys always taste-test the products before selling them.
The best part of his business, for John, is “You get a bunch of money.”
Marketing Lessons
Their Dad helped them with the marketing of their product.
“We found an online design tool, and then they did all the work themselves,” Seth said. “The websites had some basic templates made up that they customized with their names, choice of colors, choice of fonts, and images.”
They have also learned how to make a marketing video, Seth said.