New FS Tourism Manager: Jackson Tough

Loretta George

4 years ago

W. Jackson Tough, 52, is the new Fort Scott Tourism Manager.

“I have some commitments related to my position as the El Dorado Springs, Missouri Chamber of Commerce CEO/Executive Director so I will be full-time as of Monday, June 21,” Tough said. “However, I do plan to attend some functions and meetings to immerse myself into the new position before the start date.”

“I’ve spent quite a bit of time around Fort Scott the past two and a half years since my wife, Michele Love Tough is a life-long resident,” he said. “We reside just south of town, adjacent to the family farm near her parents, Bob and Joyce Love.”

“I’ve spent many years in marketing and promotion, from broadcast media in Springfield to promoting businesses and communities in a rural area.,” Tough said.” I’m a native of El Dorado Springs, Missouri which is just about thirty-six miles east of Fort Scott.”

Tough has been the CEO / Executive Director at El Dorado Springs, MO Chamber of Commerce – from September 2012 to June 2021.

“As the El Dorado Springs Chamber of Commerce Executive Director, I was deeply involved in our community on many levels,” he said.” I participated on many boards and committees; Discover More on Route 54 which promotes the US Highway 54 corridor from Jefferson City to Nevada, the Opera House Theater board which is about maintaining the historic theater and promotion of the arts (especially for our youth), the El Dorado Springs R-2 Schools Capital Improvements Committee, the Spring City Revitalization Group as well as all of the committees through the chamber organization.

“I really look forward to taking an active role in Fort Scott as well!”

“I developed professional networks, created marketing plans for our organization and community, and united business and community leaders,” Tough said. “Along with our members and staff, I developed and coordinated community events including National Day of Prayer, Clean-Up El Do Campaign, Annual Excellence in El Dorado Springs Awards Gala and coordinated monthly chamber luncheons for 50-60 attendees.”

“I also developed and implemented tourism activities, attractions, and events including Patriot Parkway – forty-eight US flags (on 48 utility poles) along a one mile stretch of US Highway 54 in El Dorado Springs, Spring City-Wide Sale, Labor Day Weekend 100 Mile Sale from Camdenton to Nevada, Spring City Spooktacular is a Halloween event that draws hundreds to the community, Christmas Parade, Lighting Celebration, and our annual Holiday Expo among others.”

“I Initiated and coordinated community betterment projects, published a weekly e-newsletter, and I’m the primary administrator for our social media and press releases,” he said.

Before that, he was the marketing and events director for Spring City Revitalization Group (El Dorado Springs, MO) from October 2006 to August 2012.

In this job he developed and coordinated marketing and events for downtown revitalization including grants, an annual chili cook-off, summer concert series, and more, he said.

From 1999 to 2005 Tough was the station and sales manager for Clear Channel Communications (Springfield, MO).

In this position, he designed marketing strategies and promotional events with staff on behalf of clients to increase their business revenue and market share, as well as managed daily sales operations for US97 and ESPN 1400. He was also an on-air personality and voiceover production.

Tough attended El Dorado Springs, MO R-2 Schools, and Missouri State University.

Tough has a new bride, Michele Love Tough, two daughters in college, both studying in the medical field, two “bonus” daughters, one in El Dorado Springs and one in Frederick, Maryland and three grandsons.

“I see a lot of opportunities here and I believe Fort Scott has so much to offer visitors! ” Tough said. “I know quite a bit about the community but I also believe I bring “fresh eyes” to the community and to our tourism.”